With the recent outrage at the fairly dramatic changes made to Toblerone we thought it would be fun to look at which other beloved snacks have seen a shrinkage over the years.
Still fresh in the public imagination, the hugely obvious shrinkage of these beloved duty-free treats has created quite the uproar. Shrinking by a whopping 20g from 170g to 150g and noticeably changing the layout of the individual triangles has left the British public pretty angry indeed!
This now famous image from Christmas last year caused a similar outrage to this year’s Toblerone scandal. The image compares Quality Street tins from 1998 through to 2015 and there’s a fairly noticeable difference! Nestle have since however come out and let the world know that a larger 1.3kg tub is available to recapture that giant-tin nostalgia!
This one slipped under the radar a bit, the recent change to the shape of the iconic Cadbury Dairy Milk bar has had an added side-effect of reducing the overall chocolate content from 49g to 45g, sneaky!
This one’s up for debate, there’s a widely held belief that wagon wheels have shrunk over the years but many others insist that it’s all a matter of perspective, claiming that because most of us had our first encounters with Wagon Wheels as children they appeared huge at the time. There’s no hard evidence either way so make of this one what you will!
Terrys Chocolate Orange
Another firm Christmas favourite, this year has seen Terry’s Chocolate Orange reduced from 175g of chocolate down to 157g, prompting social media outrage and claims that the oranges have had their segments hollowed out giving the illusion that nothing has changed despite the significant drop in mass.
While there’s no evidence that crème eggs have physically gotten smaller their quantity has certainly gone down, the crème egg multipacks have downsized from 6 (like an actual packet of eggs) to 5 while retaining the same price which has upset quite a few people almost as much as the fact that they’re no longer produced with dairy milk chocolate!
This one’s a bit of good news (for chocoholics!), Kit Kats have actually bucked the trend and grown a whopping 10g from 35g in the 1960s to 45g in the 2010s.